Tini Bloom, a Los Angeles native and true modern artisan, is the Founder & Designer of Etten Eller. Raised by a photographer mother and filmmaker father, Bloom soaked up California's creative energy and infuses it today into her buzzed about contemporary jewelry brand.Tini Bloom explored her love for art and creation while pursuing a degree in Textile Design at The Art Institute of Chicago. She fine tuned skills in painting, silk screening and printing, and eventually small metals.
Constantly intrigued by the unexpected, Bloom created her first jewelry pieces out of pocket watch parts, which she acquired while looking through a friend's grandfather's antique watchmakers desk. With Etten Eller, Bloom challenges traditional ideas about jewelry through the re-purposing of salvaged parts into streamlined and elegant styles. Sterling springs, snake vertebrae and metal sequins are materials prevalent throughout her collections. Bloom believes jewelry, like dates, acts as instruments in marking memories, leaving the wearer with symbols to remind us of significant events.