BLK DNM is a creative project by Johan Lindeberg, launched from downtown NYC in 2011. While the name is generic (pronounced black denim), Lindeberg says that BLK DNM is more personal than anything he has created before. The brand's product and culture reflect his true intuition, taste and lifestyle. "I wanted to create a brand of a new era, with a clear voice" Lindeberg says, "and this is my personal expression.. With BLK DNM, I just want to create energy and inspire people..."
The brand features an item-based collection. The core includes perfected classics with attitude in denim, leather and tailoring. Acessories include perfume, silk scarves and sunglasses. The product is a reflection of the BLK DNM culture. The brand is built around themes like strong, independent women; New York grunge meets Paris chic; consciousness; energy and nerve; self expression and art. Lindeberg communicates this culture with original content.